Full-funnel B2B performance marketing with AI/GEO practice · Irvine, CA
Full-funnel B2B performance marketing agency founded 2014 by Garrett Mehrguth, running "Customer Generation" methodology across paid media, SEO, ABM, and GEO.
Founded by Garrett Mehrguth (Founder and CEO) in Orange County, California — the company's original headquarters and, per its own account, first home of operations.
Best for: Full-funnel B2B performance marketing under one roof.
Directive's 4.8/5 rating across 56 Clutch reviews is one of the most consistent scores found in this research, paired with a named case study that discloses real numbers: eSub's 450% increase in top-3 ranking keywords came with the actual retainer figure ($10,000/month) published alongside it, which is rarer than it should be. Directive has also been ranked #1 in Clutch's own list of top B2B marketing service providers. Where the evidence thins out is GEO specifically — it's one line inside a much broader Customer Generation methodology built and proven mostly around SEO and paid channels, with no dedicated AI-citation case study found yet.
Good fit if
Less so if
Source: agency's own published methodology and tools.
Sources: Clutch, agency's own published case studies.
Built Pulse, a proprietary competitive market-research tool for benchmarking SEO and PPC performance, alongside a published "Customer Generation DIY" course and a formerly standalone training platform (Directive Institute).
Source: agency's own published tools and educational content.
Clients most often cite strategic depth, senior team expertise, and results across SEO and paid channels.
eSub, a construction project management software company, moved from a one-person SEO provider to Directive and reported a 450% increase in top-3 ranking keywords, on a disclosed $10,000/month retainer.
— eSub case study, Clutch.co
For balance: at least one older Clutch review describes a terminated partnership after declining results, alongside 55 more positive reviews — worth reading directly if this is a close decision.
Website & contact checked
Reviewed Jul 2026
AI SEO service confirmed
GEO listed as a named service line
Case study reviewed
eSub, named client, specific percentage result and disclosed retainer
Third-party reviews confirmed
56 Clutch reviews, 4.8/5, #1 provider ranking
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